How to start an online casino business

There are many more abilities than just running an Online Casino. You can become a Game Provider, Lottery Retailer, Lottery Software Provider, Game Aggregator, Payment Aggregator, and more. This article will cover Online Casinos as a B2C (business to client) solution.

Your opportunities in the casino business

The gambling market is full of providers in every country. That doesn’t mean you shouldn’t start. The market is huge, and with 0.1 percent of it in one country, you can earn $1 million a month.
There are two ways to get started:

1. White Label/Turnkey Solutions.
2. Custom solution.

The first may cost $40k, including Curacao/Partner sub-license, and you can be in production in 2-5 months.

The second cost is from $100k and does not include a license.

Let’s talk about both of them in detail.

1. Buy White Label/Turnkey Gambling Solution

Advantages	Disadvantages
Fast	You look the same as five competitors in one country
Cheap	It may not fit your needs
Stable and secure	The registration process might be challenging to understand
Known for affiliates	The verification process might be overcomplicated
Support office out of the box	Support may respond not so client-oriented

White label solution is suitable if your budget is less than $500k. You strongly understand what you bring already exists on the market and have a strong marketing plan and bonuses. You can not have what you need from the perspective of feature development and platform customization. Register on some existing platform you will work with, make a deposit, play some games, and withdraw some winnings. You will understand how complex it is for the player to start playing, how support assists, and questions like that. If you like the platform, it’s the best match. In most cases, you will find a few things you do not like, and they might be critical.

Nothing can stop you if you understand all the challenges and like the platform.

Steps:

• Contact sales
• Chose the region to operate
• Find a marketing company that works with gambling
• Check the available payment methods for specific regions (the best to have local methods)
• Discuss pricing
  • Platform setup cost
  • License cost (in the case of the TK solution, you need your own; in the case of WL, you will operate under a sub-license)
  • Company setup cost
  • Maintenance cost (after launch, you pay a monthly fee to the provider appx. $6k),
  • Revenue share percentages
• Open your company
• Transfer money to the provider
• Select brand name and domain
• Customise your platform with an assigned manager
• Go live
• Setup promotions
• Run marketing campaign (helpful will be to have good affiliates as part of marketing)
• Reinvest part of your income to be solid on the market

*Be careful if your budget is less than $200k. Registration with the first deposit may cost you $50 per player, and the monthly average receipt may be $7. This means you need to spend $150k on marketing to earn $10k US dollars a month because you should pay an average of $6k/month to the software provider after launch. Some of your counted players may leave your platform, and fraud may also take place.

2. Develop a Custom Gambling Solution

Advantages	Disadvantages
Grow as B2B in feature	Time-consuming
Unique on the market	Development cost
The first deposit might be super fast and simple	Support office setup
Region focused features	New for affiliates
Fewer expenses on marketing	Licensing process
Unique promotions
The registration process may be super simple
Less % to be shared

Starting with a custom solution is worth it if the budget is more than $500k. It opens unlimited growth possibilities and your own rules for you. For example, if you know some local games that people like but are physical, or maybe you know how to improve existing online solutions – it is an excellent reason to start your solution. Having local solutions, local licenses, and local payment methods is super powerful. People like it when you talk to them in the same language.
Regular games from well-known providers, including sportsbooks, can simply be added to your platform.

*Be careful when choosing a development company. My advice is not to start with a regular outsourced company. Their business model is quite simple: staff or services they sell are graduated by a common matrix, not by domain expertise. Because of that, your expenses are X10 because people are learning on your project. Finding a company that is mainly focused on your needs is essential to success.

Steps:

• Generate cool ideas for a specific region
• Validate idea
• Do research on what you need to bring your idea to life
  • Audience
  • Competitor solutions
  • License
  • Payment Methods
  • Company requirements
  • Marketing possibilities
  • Development company
• Open licensed company
• Develop solution
• Integrate payment methods
• Setup support office
• Go live
• Setup promotions
• Run marketing campaign (helpful will be to have good affiliates as part of marketing)
• Reinvest part of your income to be solid on the market

Next Steps:

• Integrate with game providers or game aggregator
• Develop your own games customised for specific region
• Extend to a few more regions
• Make your solution B2B
• Spread solution world wide
• Integrate your games to the competitor platforms

General Advises

• If you decide to start – keep going because you can build a strong business in the gambling niche.
• Do not go all in, especially if you have less than $200k
• Find investors to reduce the risks
• Do not start without license
• Find reliable consulting experts
• Do not underestimate marketing
• Local looking, license, and local payment methods are super important